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Featured

Are your ads effective? Probably not. Here's what makes them better.

Are your ads effective? Probably not. Here's what makes them better.

Plus: Book recommendation: Unreasonable Hospitality | This pricing strategy lifted conversions by 25% | Is CX getting worse? Yes. | What do consumers trust AI to do?

How well does AI sell on Shopify? Answer: Pretty damn well.

How well does AI sell on Shopify? Answer: Pretty damn well.

Plus: The Google doc leak and the future of SEO | AI and The Work Trend Index from Microsoft | CS is now responsible for sales?? | And more

Brand metric's next frontier: Emotion

Brand metric's next frontier: Emotion

Plus: Revenge of the Homepage | How Lectric eBike went from 37K to 210K in organic traffic | How a supplements brand raised conversions by 6% on its collections page | How Instacart uses AI to improve CX | And more...

In Q1 2024, "full-funnel" ads significantly outperformed performance-only ads on Meta. Trend or outlier?

In Q1 2024, "full-funnel" ads significantly outperformed performance-only ads on Meta. Trend or outlier?

Plus: “Now” is the next CX imperative | Book lovers + TikTok | Explaining AI Recommendations can boost sales by up to 54% | And more!

How to Use AI to Become More Customer-Centric

How to Use AI to Become More Customer-Centric

Plus: Brand building is the new priority for eCommerce | Get more reviews with incentives | How AI changes the way we shop | And more

Lessons from 1000 eCommerce Pricing Tests

Lessons from 1000 eCommerce Pricing Tests

Also: Tap into your AI Genius | CABBE: The future of AI in eCommerce | How AI is becoming the next SEO | Luxury Hotels and Lessons on CX

Latest Posts

Are your ads effective? Probably not. Here's what makes them better.

Are your ads effective? Probably not. Here's what makes them better.

Plus: Book recommendation: Unreasonable Hospitality | This pricing strategy lifted conversions by 25% | Is CX getting worse? Yes. | What do consumers trust AI to do?

How well does AI sell on Shopify? Answer: Pretty damn well.

How well does AI sell on Shopify? Answer: Pretty damn well.

Plus: The Google doc leak and the future of SEO | AI and The Work Trend Index from Microsoft | CS is now responsible for sales?? | And more

Brand metric's next frontier: Emotion

Brand metric's next frontier: Emotion

Plus: Revenge of the Homepage | How Lectric eBike went from 37K to 210K in organic traffic | How a supplements brand raised conversions by 6% on its collections page | How Instacart uses AI to improve CX | And more...

Archive

Are your ads effective? Probably not. Here's what makes them better.

Are your ads effective? Probably not. Here's what makes them better.

Plus: Book recommendation: Unreasonable Hospitality | This pricing strategy lifted conversions by 25% | Is CX getting worse? Yes. | What do consumers trust AI to do?

How well does AI sell on Shopify? Answer: Pretty damn well.

How well does AI sell on Shopify? Answer: Pretty damn well.

Plus: The Google doc leak and the future of SEO | AI and The Work Trend Index from Microsoft | CS is now responsible for sales?? | And more

Brand metric's next frontier: Emotion

Brand metric's next frontier: Emotion

Plus: Revenge of the Homepage | How Lectric eBike went from 37K to 210K in organic traffic | How a supplements brand raised conversions by 6% on its collections page | How Instacart uses AI to improve CX | And more...

In Q1 2024, "full-funnel" ads significantly outperformed performance-only ads on Meta. Trend or outlier?

In Q1 2024, "full-funnel" ads significantly outperformed performance-only ads on Meta. Trend or outlier?

Plus: “Now” is the next CX imperative | Book lovers + TikTok | Explaining AI Recommendations can boost sales by up to 54% | And more!

How to Use AI to Become More Customer-Centric

How to Use AI to Become More Customer-Centric

Plus: Brand building is the new priority for eCommerce | Get more reviews with incentives | How AI changes the way we shop | And more

Lessons from 1000 eCommerce Pricing Tests

Lessons from 1000 eCommerce Pricing Tests

Also: Tap into your AI Genius | CABBE: The future of AI in eCommerce | How AI is becoming the next SEO | Luxury Hotels and Lessons on CX

Sora, World Simulators, and The Future of Commerce

Sora, World Simulators, and The Future of Commerce

Will AI diminish what makes a brand special? | AI’s impact in everyday marketing | Happy developers are productive developers

Stop blindly creating social media content — try this instead

Stop blindly creating social media content — try this instead

Plus: What makes a customer happier? | How to hire low-experience, high-potential people | AB testing your checkout page | AI is changing work, ready or not | And more

The Power of Ownership in a Rented World

The Power of Ownership in a Rented World

Plus: The most profitable marketing channel is... | The UX of abandoned carts | Which face is AI? | The Future 100 Trends | And more...

In 2024, Think Like A Creator, Not A Brand

In 2024, Think Like A Creator, Not A Brand

Plus: Marketing rules from Glossier, Lululemon, & Canva | Tiktok’s 2024 Trends Report | Hybrid won the return-to-office wars | And much more

2024 Predictions & Trends in Marketing, HR, CX, and more

2024 Predictions & Trends in Marketing, HR, CX, and more

Plus: A 7-Minute Recap of 2023 | Brand Simplicity Really Pays | The 1% eCommerce Awards | And more...

[Breakthrough] AI Can Now Solve Complex Problems And Generate Insights

[Breakthrough] AI Can Now Solve Complex Problems And Generate Insights

Plus: How To Bend The Will Of The Market | AI Creates More Bespoke Experiences | The State of UX in 2024 | And more!

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