Unleashing Abundance in eCommerce
The Power of Connect, Entertain, Organize, and Support
Paul Campillo
April 10th, 2023
Greetings Fringers.
Let’s talk about…
Creating Abundance
Remember the reasons why you got into business?
To make more money
To be get rid of your boss
To be free of politics and bs
To have more control
Whatever your reasons, you found a way to make it happen.
You found a way to create value where it didn’t exist before
You found a way to impact others in a way that you haven’t done before
You found a way to become someone who didn’t exist before
You found a way to create abundance. In your life and the lives of others.
And that’s our topic today. Abundance, and how to generate more of it, using a simple framework.
Why? Because in a world where everything feels more scarce, we have to remember that things aren’t always what they seem.
When inflation is up, conversions are down, and sales are slumping, we need to remember what got us here — and make it better.
When things are down, we need reminders. This is one of those.
Onward.
The 4 Ways to Abundance
To create more abundance in the world, simply take these 4 ways and apply them. As you get better or more skilled, what you deliver (product, service, etc.) will become more valuable.
If everyone were to take these 4 actions and apply them in a deliberate way, in a way that is for the sake of giving, and not for receiving, we could create so much abundance in the world.
Here they are:
Connect
Entertain
Organize
Support
Let’s start with Connect.
Connect
What are you connecting people to? It’s always:
Resources
People
Ideas
Nature
Self
Opportunities
Connection is about speed. Helping others accomplish tasks, projects, and goals faster. When you connect people to relevant resources, people, etc., then you help create momentum and speed to outcomes.
Imagine doing this for everyone at scale.
Facebook connects you to friends and peers (and advertisers back to you)
Tinder connects you to your next date.
Google Maps connects you to your next destination.
Teachers (should) connect you to new ideas, new ways of thinking and doing
Bosses, colleagues, peers, and parents connect you to opportunities VCs connect you to money Etc.
I know natural Connectors. Their default is, “I’m going to connect you to someone because I can’t personally help you.”
Their goal is to help you make progress. They may not have time to give you their own time, energy, or attention, but they connect like crazy.
Questions:
Are there ways to connect people in your business? Maybe through community?
Who would naturally complement your partners? Vendors?
Could you do more match-making as a value-add? What would that look like?
Entertain
Entertain is about creating transformative experiences for others through story, art, and games.
While entertainment is a trillion dollar industry, the ability to entertain others will also add to your bottom line (everything’s not about money profits, many times it’s about status/emotional/confidence profits).
There are 3 ways to entertain:
Story
Art
Games
To entertain is just another form of self-expression, sure. But the reason people consume entertainment is because it provokes thought and generates emotion/feeling. It’s primal. Storytelling has been with us since the first cave drawings tens of thousands of years ago.
Story, art, and games are our primary emotional drivers. If a story is good, it challenges, provokes, inspires, and makes us feel the gamut of emotions.
And here's the key: feeling anything deeply makes you feel more alive.
And people want to feel more alive. Always.
Storytelling
How do you become a better storyteller? Ironically, just become the story.
Either write something worth reading or do something worth writing.
Meaning, you must live the tale, journey through the conflict and struggle yourself, and come out the other side transformed — the purpose of story is transformation — how its characters change over time — always.
Great storytelling comes from experience. Doesn’t have to be your personal experience. It could be the experience of others.
You’re either the thought leader, the person with the experience, telling your tale. Or your the reporter, the one who can turn people’s accounts into a story worth telling — and remembering.
Games
Playing games is like creating a story with others. When you play, you challenge yourself to work with others, or to compete.
The result of any game should always lead to being more skilled in some area. However, watching games, participating in fan events, etc. is a way to show belonging. It’s cultural. Sport brings people together.
Again, a shared story —> “I was at that match!”
Artistic expression is simply a way to capture story through art, crafts, painting, music, etc.
Even if story is primary, the different ways we create and express that story represents our own artistic expression.
Great cinema is transformative.
Basketball is poetry.
Painting is divine.
Music is ecstasy.
Tell better stories. Play games. Do art.
Questions:
How are you telling stories in your business?
What transformative experiences can you share with your customers?
What customer transformations can you turn into testimonials
How could you incorporate more games or gamification into your business? A scavenger hunt? A contest? Quiz?
Can you deliver stories in a more artistic form? A short documentary? A comic book? An interactive story?
Organize
Organize is about creating clarity in people’s lives — clarity of purpose, action, and outcomes.
Organizers are the greatest value creators of the world. They produce businesses, institutions, great works of art and literature, the finest cinema, and more.
They create things that are reproducible and evergreen. The people who organize things for us are:
Parents
Entrepreneurs
Engineers
Directors
Designers
Writers
Architects
Thought leaders
Teachers
To use the example from above, Facebook as a business connects people (or advertisers) to other people. But Mark Z, who created Facebook, organized it, along with his team, so billions of people could experience (arguably) more connection.
Great teachers teach frameworks, not facts. Great masters create a path for others to become masters.
Your parents (if you were lucky enough to have them) should have made life easier for you.
Designers who create great user interfaces make it easy for you to navigate apps.
Engineers bring designs to life.
Writers structure stories and content so that you are transported to another world. Or so that you can find a way to transport yourself to another world. And on and on.
Those who organize for us create clarity. And clarity — clarity of concepts, clarity of direction, clarity of purpose, clarity of who you are — is the most valuable gift.
Questions:
What frameworks or models do you operate from that could help others?
Can you find more ways make it easier to use your product, service, website, etc.?
What do you do exceptionally well that others could benefit from? If you shared your recipe(s), how could help others improve?
Support
Support is about giving your time, energy, and attention to others without the need for reciprocity.
Where would you be right now without the support of so many people (and things).
Support is a simple action, yet difficult to get right.
Support actions come down to one thing:
Giving freely of your time, attention, and energy.
That means:
Listening to others
Giving without asking for anything in return
Being present when someone needs you
Not easy to do, is it? As you get busy, and your life fills with relationships, it becomes harder and harder to give so freely to others.
And it also becomes difficult for people to give to the people closest to them. We start to take others for granted. Our partners feel this first. Our colleagues feel it.
We can’t forget who matters most to us. Supporting one another makes people feel seen and heard. Sometimes that's more than enough to help someone get through the day.
Questions:
Are you taking the time to listen to others? Really listen?
Are you fully attentive when interacting with others?
In what ways can you give your time or energy to others that don’t cause regret or bad feelings?
That Next Event
Want to see how powerful these concepts are? When you attend your next event, party, or mixer, focus on delivering one of these 4 actions.
Talk to people to understand their needs, then match them to resources, opportunities, people, etc. (Connect).
Share relevant and transformative stories (Entertain).
Share a framework or model that has changed your life (Organize).
Give your time and energy to someone’s project or idea (Support).
People need new models. Models that generate abundance, not just self-serving ones. If done right, we experience the best of both worlds.
CEOS — a universal value framework. Try it and see what happens.
Don’t forget ‘Thank You’ emails
Email Marketing Fact:
Thank you emails are 2x as engaging as marketing emails.
Use them to:
>> Prime a future purchase
>> Thank and connect with your subs
>> Share important content and/or your social media profiles
>> Gather important feedbackDon’t sleep on these emails.
— Chase Dimond | Email Marketing Nerd 📧 (@ecomchasedimond)
Apr 10, 2023
And don’t forget to say thanks, in general.
Until next time,
Paul