The Fringe

The Fringe

Become a standout eCommerce brand. What else matters?

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Are your ads effective? Probably not. Here's what makes them better.

Are your ads effective? Probably not. Here's what makes them better.

Plus: Book recommendation: Unreasonable Hospitality | This pricing strategy lifted conversions by 25% | Is CX getting worse? Yes. | What do consumers trust AI to do?

Paul Campillo
How well does AI sell on Shopify? Answer: Pretty damn well.

How well does AI sell on Shopify? Answer: Pretty damn well.

Plus: The Google doc leak and the future of SEO | AI and The Work Trend Index from Microsoft | CS is now responsible for sales?? | And more

Paul Campillo
Brand metric's next frontier: Emotion

Brand metric's next frontier: Emotion

Plus: Revenge of the Homepage | How Lectric eBike went from 37K to 210K in organic traffic | How a supplements brand raised conversions by 6% on its collections page | How Instacart uses AI to improve CX | And more...

Paul Campillo
In Q1 2024, "full-funnel" ads significantly outperformed performance-only ads on Meta. Trend or outlier?

In Q1 2024, "full-funnel" ads significantly outperformed performance-only ads on Meta. Trend or outlier?

Plus: “Now” is the next CX imperative | Book lovers + TikTok | Explaining AI Recommendations can boost sales by up to 54% | And more!

Paul Campillo
How to Use AI to Become More Customer-Centric

How to Use AI to Become More Customer-Centric

Plus: Brand building is the new priority for eCommerce | Get more reviews with incentives | How AI changes the way we shop | And more

Paul Campillo
Lessons from 1000 eCommerce Pricing Tests

Lessons from 1000 eCommerce Pricing Tests

Also: Tap into your AI Genius | CABBE: The future of AI in eCommerce | How AI is becoming the next SEO | Luxury Hotels and Lessons on CX

Paul Campillo
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