Former social worker turned brand & marketing in tech. I write about how to become a fringe brand. Head of Marketing @ Rep AI.
Plus: Book recommendation: Unreasonable Hospitality | This pricing strategy lifted conversions by 25% | Is CX getting worse? Yes. | What do consumers trust AI to do?
Plus: The Google doc leak and the future of SEO | AI and The Work Trend Index from Microsoft | CS is now responsible for sales?? | And more
Plus: Revenge of the Homepage | How Lectric eBike went from 37K to 210K in organic traffic | How a supplements brand raised conversions by 6% on its collections page | How Instacart uses AI to improve CX | And more...
Plus: “Now” is the next CX imperative | Book lovers + TikTok | Explaining AI Recommendations can boost sales by up to 54% | And more!
Plus: Brand building is the new priority for eCommerce | Get more reviews with incentives | How AI changes the way we shop | And more
Also: Tap into your AI Genius | CABBE: The future of AI in eCommerce | How AI is becoming the next SEO | Luxury Hotels and Lessons on CX
Will AI diminish what makes a brand special? | AI’s impact in everyday marketing | Happy developers are productive developers
Plus: What makes a customer happier? | How to hire low-experience, high-potential people | AB testing your checkout page | AI is changing work, ready or not | And more
Plus: The most profitable marketing channel is... | The UX of abandoned carts | Which face is AI? | The Future 100 Trends | And more...
Plus: Marketing rules from Glossier, Lululemon, & Canva | Tiktok’s 2024 Trends Report | Hybrid won the return-to-office wars | And much more
